HTC was once known for its device names: Hero, Desire, Incredible, Legend, Sensation. Names that stirred passion, names that told you these were the latest and greatest smartphones out there. Each device name took it higher than the last, as though HTC was working towards some sort of nomenclature orgasm.
Then we had the comedown, a run of "S" devices, and we arrived at 2012. Looking to refresh, the HTC One was born. Only it wasn't. HTC One was a family, and history repeated itself. Finally we land in 2013 with the HTC One. One flagship, one phone which carries with it the hopes and dreams of a struggling giant.
With the HTC One comes a lot of change: a departure from the megapixel race, innovative new features, HTC Sense 5 and a design that's sure to wow. But will this phone put HTC back into the hands of customers and win back the title from Samsung?
HTC has the tagline "What will you bring to life?" on the HTC One, but the real question is: will this bring HTC to life?
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